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SOOL is a nutraceutical brand distinguished by high-quality products and an innovative, science-driven approach to health and wellness. The brand focuses on delivering effective supplements that support overall wellbeing while maintaining rigorous quality standards.
SOOL approached us to build and scale the brand across multiple European markets. Their goals were to establish a strong market presence, launch new products, unify the brand identity, develop a web and e-commerce presence, and expand distribution through marketplaces like Amazon and Allegro.
We developed SOOL’s full brand strategy and positioning, designed the complete brand identity, and planned demand and go-to-market strategies. We launched innovative nutraceutical products across the UK and Europe, scaling distribution through Amazon UK & EU and Allegro in Poland, Czechia, Hungary, and other key markets. The project included product development, e-commerce and marketplace strategy, web presence, brand scaling, and marketing materials, ensuring a cohesive market presence and measurable growth in the different online channels.
We partnered with SOOL from the ground up, developing the brand from its initial concept to a fully scaled presence across the UK and European markets. Our approach combined strategic planning, creative development, product innovation, and marketplace execution to ensure a cohesive brand experience and measurable business growth.
Defined SOOL’s positioning, USP, and target audience, and created a full brand identity—including logo, visual system, and brand story—to build recognition and trust.
Developed a cohesive visual language with a distinctive logo, color palette, typography, and design system that communicates the brand’s premium, science-driven positioning.
Designed a market-ready strategy including demand forecasting, launch planning, and scalable distribution models across multiple European markets.
Designed functional and visually appealing packaging that reinforces brand values, enhances shelf appeal, and supports product recognition across multiple markets.
Executed product launches and scaled presence on Amazon UK & EU and Allegro in Poland, Czechia, Hungary, and other key markets, ensuring consistent brand messaging and market penetration.
Planned and developed new nutraceutical products tailored to market needs, combining science-driven formulations with premium quality standards.
Built a strong web presence, e-commerce strategy, and marketing collateral to support brand growth, online engagement, and customer conversion.
Discover how our work drives brand recognition and measurable growth.
